Aged just 18, Phil-Kevin Sell founded German online tyre retailer fritzreifen in 2011, and followed this two years later with a mobile tyre fitting service, GoJames. Now, together with GoJames management team members Moritz Kampmann and Sebastian Severin Schulte, Sell has his eyes on a much bigger prize: They aim to establish Europe’s “leading B2C tyre platform.” This B2C platform is called Pneo, and the GoJames team intends to launch it by April 2019.
Looking at the market as a whole, online tyre prices have fallen on average since the start of 2018. According to the latest data supplied by market research specialists at Encircle Marketing, online tyre prices in August 2018 were 1 per cent lower on average than in January. However, the data is not uniform across the sector and different online tyre retailers (otherwise known as e-tailers) have different pricing policies.