Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli. But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred. This marks the first time that any brand has achieved two 90-plus scores in any of our social media rankings since they began eight years ago in 2011.