Bridgestone Aims To Gain Market Shares In Brazil
Japanese tyre manufacturer, Bridgestone is going for more market shares, especially in the truck tyre segment. This could effect the market leader Michelin, who has about 30% of the market. Bridgestone is also increasing the prices in Brazil for the replacement market by 8% and the OE market by approximately 10%. The only option to the price increase is to walk away from a losing money business.