A Change Of Emphasis For Kwik-Fit
In a speech at the conference which ran alongside the Essen Reifen 2000 exhibition, Sir Tom Farmer, Chairman and Chief Executive of tyre retailer Kwik-Fit, announced a change to the company’s famous slogan of Our aim is 100% customer delight. This, he said, is meaningless hype – nobody is delighted when presented with a bill for tyres, or an exhaust system, however good the service and product. Today’s customer is more sophisticated than his counterpart of a decade or so ago and he (or she) expects – indeed, demands – satisfaction when purchasing goods and services. Kwik-Fit’s new attitude to the customer is to try to give him what he wants and, if anything goes wrong, to move heaven and earth to rectify it. The words delight and satisfaction will disappear from adverts, letterheadings and the like, although Sir Tom said that service and customer care will continue to be a priority for Kwik-Fit. The move comes at a time when the company is undertaking its most aggressive-ever advertising campaign, offering four 12 and 13 tyres for £65, including valve, balancing and fitting. Never before have the company’s adverts featured prices so prominently, and never before have the prices been so cheap. Sir Tom Farmer says that the move is in response to actions by competitors and it is certainly having its effect on the tyre retail market. Kwik-Fit’s own house magazine underlines the aggressive nature of the campaign, saying that, if the prices are undercut, they will be reduced even further. This is war! says the article.
Continue ReadingContinental To Buy Back Own Shares
Continental AG is to buy back up to 10% of its own shares, worth around 260 million Euros at the moment. This could be seen as a precautionary defensive measure in light of the rumours regarding a planned takeover attempt by a German conglomerate. Weeks ago, Klaus Friedland, Chief Financial Officer of the Group, said that it was likely that the Group would buy back shares in order to give these to interested institutional investors at a later date.
Continue ReadingPirelli With Ford In World Rally Championships
Pirelli will supply the Ford Focus WRC from the beginning of 2001 in the World Rally Championships. Drivers will be Colin McRae and Carlos Sainz. Pirelli also equips Subaru with rally tyres as part of a long-term contract and cooperates with Seat.
Continue ReadingETRA Conference Discusses Scrap Tyres
The problem of scrap tyres (or, as ETRA prefers to call them, post-consumer tyres) is one which affects every country where tyres are sold. ETRA, the European Tyre Recycling Association, is the only European organisation devoted exclusively to tyre and rubber recycling and in July, the association held a conference in the UK to discuss the scale of the problem, assess progress and look at possible solutions. ETRA regards post-consumer tyres as a readily available and inexpensive resource rather than merely a problem and the association is keen to get this viewpoint across to the industry, governments and the public. Around 2.5 million scrap tyres arise every year in the EU, of which 61% are re-used or recycled in some form. 39% go to landfill, which will be banned shortly. The conference programme was a full one, with a variety of speakers, including representatives from enforcement and licensing agencies, trade associations and those involved in developing new processes and uses for scrap tyres. Among the solutions discussed were rubberised asphalt, rubberised sports surfaces, the emotive subject of using tyres as artificial reefs and a method of using microwaves to break down tyres into their component parts. The effective and environmental disposal of scrap tyres is a problem for all parts of the industry and one which will become even more acute when landfilling of tyres is banned in a few years.
Continue ReadingFast Fit For All Brands At VW
Authorised VW dealers will integrate a fast fit service in Germany under the name Car Center by the end of 2001 open to all car brands. Besides brakes, exhausts and shock absorbers the offer will also include accessories like alloy wheels.
Continue ReadingTop Management Change At Fulda
55-year old John P. Jentgen is moving on from the board of directors at Gummiwerk Fulda – effective 1st November 2000. As Director Manufacturing at the Luxembourg Complex he will be responsible for the four production plants manufacturing tyres, wires, cords and moulds. Mr. Jengtens successor as Production Director is Robert Schmit.
Continue ReadingTaken To The Web: The Ford/Firestone Recall
Ford Motor Co are using the Internet to publicise their part in the Bridgestone/Firestone recall. A banner advert used on some 200 sites leads surfers to a comprehensive Ford run website publicising the recall and the details of the tyres involved, advises replacement tyres and authorised replacement dealers. The publicity has the potential to reach 564 million readers.
Continue ReadingCall For Resignations At DaimlerChrysler
Some shareholders are calling for the resignations of DaimlerChrysler chairman Jürgen Schrempp and head of the supervisory board Hilmar Kopper, following the recent controversy and lawsuits resulting from alleged misrepresentation at the time of the merger of the two companies.
Continue ReadingConsumer Campaign Launched By RMA
The Rubber Manufacturers Association (RMA) is launching a tyre safety awareness campaign called Be Tire Smart – Play Your PART urging consumers to think about Pressure, Alignment, Rotation and Tread. The campaign supported by the American Automobile Association (AAA) comes in the light of a RMA survey which showed that most drivers failed a tyre safety quiz. In the survey only four percent admitted to checking tyre pressures regularly. Only 28 percent knew the regular service interval for rotating tyres. Only 22 percent knew the legal minimum tread depth. In the overall quiz only 23 percent managed to get a grade C pass or better.
Continue ReadingBMW Gives Goodyear The OK For Two EMT Tyres
BMW has given Goodyear the go-ahead for fitting EMT tyres to the Protection Models BMW 740iL and 750iL. Delivery commences this month.
Continue ReadingPirelli: Investments In Telecommunications And Internet
According to Italian financial analysts Pirelli will use the US$ 2.15 bn received from the purchase by Cisco of their Terrestrial Optical Networking Systems for investments in telecommunications and the Internet.
Continue ReadingNew Managing Director at Vergölst
Frank Jung (40) will take over as Managing Director at the Conti subsidiary Vergölst, following the departure of Andreas Scheiba. Jung was previously responsible in-house for the German tyre replacement business at Continental.
Continue ReadingRally Triumph For Pirelli
With the teams Burns/Reid and Kankkunen/Repo on Subaru Impreza as well as Auriol/Giraudet on Seat Córdoba Pirelli supplied those with its PZero tyres who won the first three prizes of the Safari-Rallye.
Continue ReadingR.R.W. Reifenrecycling GmbH In Receivership
The tyre recycling company, R.R.W. Reifenrecycling, which is located in Wismar, the eastern part of Germany, is in receivers hands.
Continue ReadingMichelin Germany Increased Investments By 50 %
In 1999, Michelin increased its investments to 128 million DM (1998: 87 million DM). Sales grew to 3.215 bn DM (3.115 bn in 1998), and employment numbers (6,747) were stable. Earnings before income and taxes fell to 69 million DM (87 million DM).
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