Mitas becomes Eurocup Series 2023 tractor pulling sponsor
Mitas kicks off the Mitas Eurocup Series 2023 as official sponsor. The season features nine competitions starting in Germany this April and ending with the crowning of the Mitas European Championship in Denmark in September.
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Elfyn Evans wins Rally Finland as FIA, Pirelli devise plan for more challenging tyre management
The FIA, World Rally Championship promoter and Pirelli are discussing the opportunity to make more diverse and challenging race strategies by enforcing the use of option tyres in future rallies. The tyre supplier revealed the plan following a Rally Finland won by British driver Elfyn Evans after a dramatic Friday in which many pre-rally favourites were eliminated. Pirelli said its Scorpion soft tyres performed reliably well, with all drivers (except Teemu Suninen on Sunday morning) using identical strategies to capitalise on its strength versus the option tyre.
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Hankook recognised with award for best fan experience in 2023 Formula E World Championship
Hankook has been recognised for its contribution to the fan experience in its first season as official technical partner and tyre supplier of the ABB FIA Formula E World Championship. The tyre supplier was presented with the award for best fan experience at the official Season 9 Awards Gala following the season finale at the 2023 Hankook London E-Prix, recognising its presence in the racing series’ Allianz Fan Village. Hankook welcomed thousands of fans around the world to its interactive exhibition area, which focused on sustainability and its exclusive tyre partnership with the all-electric race series.
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Polaris Factory Racing Brazil fits Atturo Trail Blade SXS tyres
Polaris Factory Racing Brazil’s Torrez Azevedo Rally Team will equip its vehicles with Atturo Trail Blade X/T SXS tyres in a new partnership for the brand, which specialises in 4x4 tyres for on and off-road use. The team is preparing for the 3,800km Rally dos Sertões that travels across the country from Petrolina to Prea in eight days. The team will field six Polaris Pro R UTVs in the rally, all rolling on the Atturo Trail Blade X/T SXS Tires in sizes 30x10.00R15 and 32x10.00R15, depending on the stage.
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Bridgestone partners Gameloft on Lamborghini Revuelto eSports Challenge
Bridgestone Potenza Sport tyres will be available for fitment on the virtual Lamborghini Revuelto alongside the manufacturer’s original equipment supply deal with the Italian supercar marque for the real-life version of the car. The first V12 hybrid plug-in HPEV super sport car rolls on the Potenza Sport in Asphalt 9: Legends, the latest game in Gameloft’s billion-downloaded arcade racing franchise, kicking off a new official eSports competition, the Lamborghini Revuelto eSports Challenge. The competition will be open to iOS, Android, Xbox, and PC players, who will compete in the Lamborghini Revuelto, unveiled in March 2023. This collaboration puts the Bridgestone brand in front of the Asphalt audience, with players able to enjoy its exclusive Bridgestone livery in game exclusively by entering the challenge.
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Hankook top management in London for Formula E season finale
Two of Hankook’s top executives travelled to the UK to witness the end of the ninth season of Formula E, for which the tyre manufacturer is the exclusive supplier. Sanghoon Lee, president & COO, Hankook Tire Europe, and Jeongho Park, executive vice president & CMO Hankook, joined the Formula E management and all 22 drivers for an official photo, while Jeongho Park also presented the winner’s trophy to the victorious Jaguar TCS Racing team after driver Mitch Evans’ victory the first race of the weekend on Saturday.
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Jake Dennis wins first Formula E world title at Hankook London E-Prix
Jake Dennis won his first Formula E title in the Avalanche Andretti Formula E after claiming second place in the first race of the Hankook London E-Prix double-header. The British racer made it onto the podium eleven times over the course of the season but was particularly successful when the series’ tyre supplier Hankook was the event title sponsor: Dennis won the season-opener at the Hankook Mexico City E-Prix and the Sunday race at the Hankook Rome E-Prix. Dennis was crowned the first British champion of Formula E in nine seasons at his home race.
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Toyo Tires to supply Caterham Roadsport, Seven 270R and Seven 310R Championships
The three main Caterham championships in the UK will all compete on Toyo tyres in 2024. The 7 Race Series said the move would make it easier for drivers to enter events in multiple championships. Drivers from the Caterham Graduates Racing Club were welcomed to the events in 2023 following the Club’s move to Toyo Tires at the start of the season. Now, Caterham Roadsport, Seven 270R and Seven 310R Championships will all roll on the Toyo R888R, helping to extend more racing opportunities to the Caterham racing community.
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Kwik Fit, BTCC celebrate success at the Goodwood Festival of Speed
Kwik Fit presented a stand at the Goodwood Festival of Speed for the third consecutive year. The tyre retail network hosted cars and competitors from the British Touring Car Championship, of which it is the title sponsor. While the weather was less than ideal, leading to a closure of the festival on Saturday 15 July, the Kwik Fit Stand hosted hundreds of fans throughout the event. They were able to test their skills on the racing simulators provided in partnership with Motorsport Games and watch hourly discussions with many of the 2023 BTCC grid.
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Formula E car sets world record on Hankook tyres
Ahead of this weekend’s 2023 Hankook London E-Prix, British Formula E driver Jake Hughes set a new indoor land speed record in a modified Gen3 car. This ‘GenBeta’ prototype generates up to 400 KW and delivers it to the track via modified Hankook iON Race tyres. Hughes called upon this power to clock a new milestone of 135.9 mph on a 346-metre indoor straight.
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Ronal Group partners Lamborghini to develop SC63 racing wheel
The Ronal Group is partnering with Lamborghini to develop the wheel for its SC63 Le Mans Daytona hybrid (LMDh) race car. The car will participate in the WEC FIA World Endurance Championship and IMSA (International Motor Sport Association) series from 2024. The Swiss wheel maker has vast experience in supplying motorsport-grade wheels, such as the 89 FIA World Champion titles won on its products in Formula 1. It also supplies the World Rally Championship, World Rallycross Championship, Super Touring and GT Racing.
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Toyota Gazoo Racing Indonesia running on Yokohama Geolandar M/T G003 tyres in AXCR
Yokohama has continued its support for entrants in the 2023 Asia Cross Country Rally (AXCR), Asia’s largest cross-country rally. In addition to renewing its successful supply deal with Team Mitsubishi Ralliart, Yokohama will supply the tyre to Toyota Gazoo Racing Indonesia on the 13-19 August rally.
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Yokohama renews Geolandar tyre supply deal with Team Mitsubishi Ralliart in Asia Cross Country Rally
Yokohama will supply its Geolandar M/T G003 mud-terrain tyres for SUVs and pickup trucks to Team Mitsubishi Ralliart in the 2023 Asia Cross Country Rally (AXCR), as the team seeks to replicate last year’s overall title on Yokohama rubber. Asia’s largest cross-country rally is scheduled for 13-19 August.
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Silver screen role for Pirelli in Brad Pitt F1 film
Pirelli is one of the partners in the FIA Formula 1 World Championship film to be produced by Jerry Bruckheimer Films of Jerry Bruckheimer and Chad Oman in collaboration with F1 Group and seven-time world champion Lewis Hamilton.
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Bridgestone, Indy Autonomous Challenge demonstrate future mobility at Goodwood
Bridgestone’s technical partnership with the Indy Autonomous Challenge (IAC) has made its public bow in the UK at the Goodwood Festival of Speed. The tyre manufacturer said the event represented an opportunity to “bring a vision of autonomous driving to life for thousands of onlookers.” Three IAC university teams attending the 2023 event were preparing the ground for next year’s show, scanning and digitally mapping the Goodwood Hillclimb to support IAC’s 2024 autonomous hillclimb challenge. Bridgestone commenced its partnership with the world’s first autonomous high-speed racing competition in 2020, supplying tyres and technical expertise. It says the partnership demonstrates how it is helping to drive autonomous motoring to the next level.
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