The Condor Will No Longer Fly
Reiff Reifen & Autotechnik (Germany) gave up the production of retreaded passenger car tyres at the end of December 2004, because it was not making a good enough return on its investment. The Condor tyres it produced were a well-known brand and the Reiff manufacturing plant, built only five years ago, was considered the “most modern in the world.” What caused the degeneration of such a promising business model?