When asked how an Italian company ended up with English sounding name, the team at Butler reply that the moniker its founders agreed upon back in 1988 expresses one of their goals – to take a different and better approach to client service. And from their premises near the supercar mecca of Modena the company set out not only to provide a high level of service, but also to manufacture workshop equipment they hoped would turn upside-down a number of established ideas about the design and construction of these machines.
Nearly twenty years later Butler still adheres to these principles. The company’s acquisition by the Sa.Mi.Ro. Group in February 2006 has strengthened Butler’s position in the global equipment market and enabled it to continue offering customers a wide range of Italian manufactured equipment. This commitment to retaining production locally and within the Sa.Mi.Ro. Group has been reinforced by the construction of new a new purpose-built 20,000 square metre facility – more than double the size of the existing premises – in the nearby town of Rolo. Butler will transfer its operations to the Rolo site in the first half of 2008.