First joint exhibition appearance for Hella and Faurecia
Following the successful takeover of Hella by Faurecia, the two companies made their first joint appearance at an automotive trade fair under the new, overarching umbrella brand Forvia. Hella and Faurecia, with around 150,000 employees, form the seventh-largest automotive supplier worldwide and one of the global market leaders in high-growth technology fields. At this year’s Automotive Engineering Exposition, which took place in Yokohama, Japan, from 25 to 27 May 2022 and is one of the leading industry trade fairs in the Asian region, they presented technologies for a safe, sustainable, advanced and customised mobility as part of a joint stand concept. The approximately 100 square metre stand was designed in the stylistic colours blue and white, which characterise the new brand identity of the Forvia umbrella brand. In total, around 1,000 customers, business partners and other guests visited the Forvia stand.
“This year’s motor show in Japan has been a very special one for us. For the first time since the beginning of the Corona pandemic, it was able to take place again in physical form. It was also the first trade fair worldwide at which we were present with a specially designed Forvia stand,” said Lonny Chick, managing director of Hella Japan. “This enabled us not only to reach another important milestone in our joint history, but not least to convince many local and regional customers of the powerful technology portfolio of the Forvia Group.”