EAG names new head of sales

Chris Haw

Excel Automotive Group (EAG) has bolstered its sales team with the appointment of Chris Haw, who has assumed the role of UK sales manager.

A qualified technician, Haw has been immersed in the automotive aftermarket for more than 30 years, where he enjoyed sales roles with Autoglym, Brown Brothers and Tetrosyl, before spending the last two decades with Delphi.

As a business development manager, Haw spent 10 years covering Scotland, North-East England and Ireland. During his impressive tenure, he developed an account in Scotland into the largest single customer and transformed an account in Republic of Ireland into the third-largest customer for the business.

As such, he was promoted to the position of UK customer sales manager, where he was tasked with developing the business outside the UK. He enjoyed phenomenal success with both AAG and PDP, in particular.

Asked why he was looking for a new challenge and why EAG was the right move for him, Haw said: “It’s an exciting opportunity to develop a business, which I have a track record in achieving. EAG is a successful business and boasts renowned brands, such as Brembo, Monroe and Champion, and, most recently, it has become the sole distributor for Suplex in the UK, so discovering new opportunities for these names and others is what appeals to me.

“Furthermore, these brands are complemented by EAG’s own range of products, which include a 4,500-strong range of steering & suspension components, as well as transmission and engine parts.”

On relationships with distributors, Haw added: “It is important to provide a good service but also work with proactive factors to sell our products, so their businesses grow with excellent support. My background gives me a head-start in understanding what workshops want from factors and tailoring our offer to suit the customers’ needs, making us easy to deal with.

“This is an exciting new position, which I am very much looking forward to.”

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