Messe Frankfurt buys Forest Exhibitions
On Wednesday 28th February, Messe Frankfurt bought Automechanika Birmingham organiser Forest Exhibitions.
According to a statement released on 1 March, Messe Frankfurt – the world’s third biggest exhibition organiser and the owner of the Automechanika name – the acquisition is designed to set up a UK subsidiary.
The reason for purchase is said to be “the success of Automechanika Birmingham and the long-term commitment of Messe Frankfurt to the event within the UK automotive industry.”
Automechanika Birmingham show director, Simon Albert, has been appointed as managing director of the UK subsidiary.
No purchase price or other terms have been disclosed.