Automechanika Shanghai 2017 opens

First exhibition with a ‘Reifen’ zone

The 13th edition of Automechanika Shanghai opens its doors on 29 November 2017. This year exhibition space has increased by 9 per cent to 340,000 square metres, and for the first time ever will cover 15 halls of the National Exhibition and Convention Center in Shanghai.

In line with the rapid speed in which the Chinese and Asian automotive market is evolving, the show’s exhibitor numbers have climbed to a record 6,051 from 40 countries and regions, which itself is a 5 per cent increase on last year. During the course of the show, these exhibitors will cross paths with an estimated 130,000 trade visitors, which represents an 8 per cent rise on the previous edition.

A number of new brands are exhibiting at the fair this year, such as Fangxing Tyre, Fleetguard, Fuchs, Isuzu, Linglong and Tyreplus.

On top of these, the Automechanika Shanghai also features the brand new Reifen Zone, where the world of tyres, wheels, rims and related products will be displayed.

Increased internationalism

A total of 19 country and region pavilions can be found on the show floor at Automechanika Shanghai 2017, as well as an increase in 14 per cent of overseas exhibitors compared to last year. This marks the largest ever international representation at the show, and includes a brand new pavilion dedicated to industry leaders from the United Arab Emirates (UAE).

Meanwhile, the German pavilion has expanded its presence by an impressive 44 per cent. The area will house many of the country’s key automotive players, including the likes of Amboss, Eurolub, Febi Bilstein, Georg Oest, Meyle, Osram, and Protec. The Korean pavilion will also include many well-known names, such as DH Lighting, Eagleye & Eaglite, and Samsung Brake.

Also scheduled is The 3rd Summit: Merger and Acquisition Strategies for Chinese Automotive Corporations in the Overseas Markets, which will focus on communication strategies for the ‘One Belt, One Road’ initiative, as well as for domestic and foreign governments, industry organisations and associated cooperations.

Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, offered insight into this year’s show details:“It’s a great achievement for Automechanika Shanghai to have significantly expanded its size and scale for the 2017 edition. We are excited that this expansion represents a record year for the show, and to welcome the entire industry to our fair once again. To mark the official opening, we stand side by side with some of the industry’s biggest innovators, which demonstrates how the growing scale is in line with the higher quality of product developments on display.”

Exhibitors featured at the press conference include Baolong (China), Delphi (USA) and Schaeffler (Germany).

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