ASA instructs Michelin to change advertorial format following complaint

4th January 2016 | 0 Comments

The Advertising Standards Authority has ruled that a Michelin advertorial page published on the website in August 2015 was in breach of the CAP Code. Details of the ruling were published on 30 December 2015 and show that two issues – whether the article was misleading and if it was obviously identifiable as a marketing communication – were investigated and upheld. Both the Telegraph and the tyre maker deny any wrongdoing.

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Category: UK News