Best practice guidelines covering how to handle the recent Advertising Standards Authority ruling on previous business use cars will form the core of the next meeting of the Vehicle Remarketing Association. Taking place on 22 March at CD Auction Group in Corby, it will include a detailed presentation on the subject by Jonathan Butler of leading legal firm, Geldards, as well as member reports of how they are managing the issue.
The Advertising Standards Authority has ruled that a Michelin advertorial page published on the telegraph.co.uk website in August 2015 was in breach of the CAP Code. Details of the ruling were published on 30 December 2015 and show that two issues – whether the article was misleading and if it was obviously identifiable as a marketing communication – were investigated and upheld. Both the Telegraph and the tyre maker deny any wrongdoing.
The DVLA warns that when applying online for a driving licence or to tax a vehicle, motorists should always make sure they use the official Gov.uk site. DVLA has been made aware of several websites offering a check and send service for driving licence or vehicle tax applications. Some sites exaggerate the nature of the services they provide, or deliberately underplay the services that people can get for free or at a lower cost from official sources.