Patience is a road safety virtue, Venson research reveals

Research from fleet management specialist Venson supports Brake Road Safety Week by asking drivers what one thing they would do to make roads safer.

Venson is helping to highlight Brake Road Safety Week (23-29 November 2015) with its latest research aimed at understanding drivers’ approach to road safety. When asked what one thing they would do to help with road safety while driving, the top answer from respondents was ‘be more patient’ (24 per cent), with ‘giving themselves more time for journeys’ coming second (20 per cent).

This year’s Brake Road Safety Week asks everyone to ‘drive less, live more’, and encourages people to consider how they use the roads and to walk, cycle or use public transport instead of just jumping in the car. Encouragingly, 75 per cent in the Venson poll said they would, occasionally, leave their car at home to cut pollution.

Driving slower in bad weather conditions was the third highest answer (15 per cent) in the Venson research. Sticking to the speed limit came in fourth (13 per cent), followed by staying further back from other vehicles and paying more attention to other road users – each receiving 12 per cent of motorists’ votes. Surprisingly, giving cyclists more room when overtaking only got 1 per cent of the vote.

Samantha Roff, managing director for Venson Automotive Solutions, comments, “Brake Road Safety Week offers motorists and other road users a time to reflect on the small changes they can make to boost safety for everyone. It’s clear that people are willing to make some changes to help make the roads safer and cut pollution. Sometimes it’s the little things we do that make the biggest difference.”

Brake Road Safety Week is the UK’s biggest road safety event, involving thousands of schools, organisations and community groups every year.

Venson’s road safety tips

  • Drive within the speed limit – they are a maximum, not a target.
  • Leave yourself enough time for journeys, that way you won’t feel the need to rush.
  • Be aware of pedestrians, cyclists, children, animals and motorbikes
  • Try to learn the speed limits in your local area.
  • Don’t be pressured by other drivers to drive faster or break the speed limit.
  • Adjust your driving to account for weather conditions, such as fog, ice or low light
  • Passengers – remember you can ask a driver to slow down if you feel they are going too fast.
  • Commercial vehicles and vehicles with a trailer are subject to lower speed limits, so check the Highway Code before you set off on your journey.

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