Anant Goenka takes over as Ceat MD
On 12 March Indian tyre maker Ceat Limited announced the appointment of incumbent deputy managing director Anant Goenka as its new managing director following the retirement of Paras K. Chowdhary from this position; Goenka will start in this new role on 1 April. Chowdhary will continue with Ceat as a full-time director.
Congratulating Anant Goenka, chairman emeritus of parent company RPG Enterprises, Dr. RP Goenka, said “Anant will add a lot of value to the business due to his academic background and skills he acquired working with other group firms and international companies. We are happy to have him taking charge of the company and we wish him all the best in his endeavour, to take Ceat to even greater heights.”
“I am honoured to take charge of the company from Mr. Chowdhary, who has led this company so astutely for the last decade,” stated Anant Goenka. “My aim would be to make Ceat amongst the most profitable tyre companies in India in the next five years by strengthening the Ceat brand and improving operational efficiencies. I would like Ceat to be at the leading edge of tyre technology by focusing on the research and development of radial tyres and development of alternate materials.”
The 30-year old new managing director is an MBA from the Kellog School of Management and a B.S.c. in Economics from the Wharton School. Prior to his MBA, he was associated with Ceat as head of the Specialty Tyre Business. He has also worked with Hindustan Unilever, Accenture, Mumbai and Morgan Stanley, Hong Kong. After completing his business degrees, he joined KEC International Limited as vice-president (Corporate) in July 2007 and was in charge of Telecom Business, Business Development in North America and Integrated Planning and Monitoring of the Transmission and Distribution business. He was then promoted to the position of executive director-Supply Chain, a role that included manufacturing, procurement, planning, logistics and quality functions.