Pirelli hosts Mini JCWs, fundraising F1 simulator at Autosport
Pirelli hosted a number of cars including the Mini JCW racing car to be used in the latest Pirelli-supplied series, the Mini Challenge, at the Autosport International Show. The company says the Birmingham NEC show is considered to be the motorsport season opener, giving participants and spectators the chance to come together and see a brief insight into the year ahead. In addition to the exhibition of cars, Pirelli used its association with Formula One to raise £725 for Great Ormond Street Hospital Children’s Charity.
Pirelli also displayed its new livery for its Star Driver scheme, which will be seen for the first time on a Skoda Fabia R2 this year, competing with Jukka Korhonen. There were also visits from British rally stars including father and son duo Gwyndaf and Elfyn Evans and the World Rally Championship-winning co-driver Robert Reid. The company said its F1 simulator was there to celebrate the company’s inaugural year as tyre supplier; it also had attention-grabbing visits from Jake Humphrey and Marino Franchitti.
“The Autosport International Show is a fantastic way for us to get close to the fans of all types of motorsport,” explains Carl Naylor, Motorsport manager at Pirelli. “Each year we provide tyres to more and more series, from grassroots level up to world-leading championships. Last year, we took on Formula One, which was a huge challenge, and this year we will be sole supplier to the Mini Challenge, which is extremely exciting.
“Whenever we can, we try to raise money for charity and this seemed like a great opportunity. Fans donated money to have a drive in our F1 simulator and even our director of Motorsport, Paul Hembery, couldn’t resist a go!”