MRF Comes Top In JD Power India OE Tyre Survey
Of the 3,874 drivers questioned in the latest J.D. Power Asia Pacific 2010 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study, over 80 per cent who were highly satisfied with their original equipment tyres said they will purchase the same brand for their next set of tyres. Good news for tyremaker MRF, which came top of JD Power’s 10th annual study of this kind.
The study, which measures satisfaction among original equipment tyre owners during the first 12 to 24 months of ownership and is based on scores measured with a 1,000-point scale, found that customers who are highly satisfied are more than twice as likely as highly dissatisfied customers to recommend their original equipment tyre brand. It was fielded between May and August 2009.
MRF ranked highest among original equipment tyre brands with an overall score of 810 and performed particularly well in all four factors that drive satisfaction. Apollo Tyres came second with a score of 804, up two rank positions over 2009. Bridgestone, JK Tyre and Goodyear tyres followed, with all three companies scoring lower than the industry average of 798.
“Achieving high levels of satisfaction with original tyres not only helps manufacturers enhance their overall brand image, but also considerably increases the likelihood that customers will stay loyal to their original equipment tyre brand when they purchase replacements,” said Mohit Arora, executive director at J.D. Power Asia Pacific, Singapore.