Yokohama Lifts Export Market Prices
In January Yokohama Rubber intends to increase the export price of its tyres by as up to – and potentially even more than – 15 per cent. Yokohama states these increases apply to all passenger car, light truck, truck and bus, construction and industry tyre products in markets outside of Japan. In terms of specific increases, the company reports in an official statement that “the maximum mark-up is around 15 per cent. But even larger mark-up may be applied to specific regions and products.”
According to Yokohama, difficulties absorbing the increased cost of raw materials internally have led to the implementation of these price increases.