Motaquip Picks MAM To Replace Paper Catalogues

Motaquip, one of the leading aftermarket parts suppliers in the UK, is to use MAM Software’s latest electronic parts cataloguing solutions in a bid to reduce its reliance on paper parts manuals. As well as recommending Autocat+ to its customers, Motaquip will use MAM’s new Catalogue Data Tool (CDT) to maintain the Motaquip product data that Autocat+ holds.

Motaquip currently produces 54,000 paper catalogues a year, spread over eighteen product categories. By actively encouraging the use of alternative electronic mediums such as Autocat+, Motaquip is aiming to not only save money, but also improve the quality of product information its customers receive.

“The days of the paper catalogue are numbered” explained Peter Cox, Motaquip National Sales Manager. “As well as being our biggest expense, they’re out of date almost as soon as they’re printed. That’s why we’re investing considerable time and resource into alternative solutions that will enhance data integrity and reduce production costs.”

Autocat+ is already widely used by Motaquip customers and by employing MAM’s new Catalogue Data Tool (CDT), Motaquip will be able to make instant amendments to the information its customers receive. “Quality data gives confidence” Peter Cox continued. “Using MAM’s CDT we are able to amend the live Autocat+ data that users receive and make new part additions to our range. This ensures our customers have access to the latest, most accurate product and fitment information.”

“The accuracy of the data within parts catalogues is paramount if factors are to reduce returns” adds MAM’s Managing Director, Mike Jamieson. “Over the past year we’ve put considerable effort into improving the quality of Autocat+ data and the efficiency of the publication process. With the introduction of CDT and the support of suppliers like Motaquip, we’re able to work towards our shared goal of achieving first-time-fit.”