Apollo’s Domestic Retail Network Aims at Women
According to Apollo Tyres representatives, the recent opening of retail network partner National Tyres has effectively helped to position Apollo as a premium brand that “caters for brand and performance conscious passenger vehicle owners in the city of Patiala and the neighbouring markets.” Importantly, the ambience of the showroom also encourages a steady but growing number of women drivers to personally visit this store for a tyre change or recommendation.
According to the company, the initiative has been recognised in the form of a ‘gold award’ in the 2008 In-store Asia Visual Merchandising & Retail Signage Awards in the transportation category. The In-store Asia awards are the country’s most respected recognition in the booming Indian retailing and merchandising sectors. This is the first time that a tyre showroom has been given this coveted award.
The news follows the inauguration of the tyre manufacturer’s new Apollo Tyres dealer showroom in Patiala (Punjab). This event was attended by Apollo Tyres Ltd’s Chief, India Operations, Mr Satish Sharma and Chief, Corporate Strategy & Marketing, Mr Sunam Sarkar.
“In today’s rapidly evolving retail world, if our customer is used to world-class shopping experiences for almost all other products and services, it is the task of a true market leader to create a similar one for automotive tyres too,” company representatives told Tyres & Accessories.