Dunlop’s Triple Tyre Launch
Goodyear presented three new high performance Dunlop tyres at the SEMA show in an effort to rejuvenate its North American line up of the fading brand. Independent tyre dealers and consumers that attended the show had the chance to see the Dunlop SP Sport Maxx, the company’s new “flagship ultra-performance tyre” that has already been released into the European market and that performed well in Autocar’s recent tyre tests.
According to Andy Traicoff, director of the Dunlop brand in North America, the tyre has been received enthusiastically from manufacturers seeking “original-equipment tyres for their high-horsepower models.”