The label’s coming, but will it deliver what consumers need?

Thursday 16th August 2012 | 0 Comments

 
Regulation (EC) No 1222/2009 of the European Parliament and of the Council of 25 November 2009 on the labelling of tyres with respect to fuel efficiency and other essential parameters – to give our new label legislation its full and proper name – comes into force in just a few months. The EU has agreed upon a system of rating tyres using three performance parameters, and almost every new passenger car, light commercial vehicle and truck tyre (C1, C2 and C3 tyres) sold in Europe will come with this rating. But even before its mandatory implementation, murmurs of label scepticism can be heard. Generally, these comments hinge on the label’s limitations, and whether these will hinder consumers from purchasing the tyre best suited to their needs.

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