Grouptyre Launches Pirelli Tyre Sales Drive
As part of its recently announced restructuring programme Grouptyre is running a series of exclusive promotions designed to increase sales and improve market penetration. The first promotion is being organised in conjunction with Pirelli and offers independent tyre retailers and garages the chance to win an all expenses paid trip to the Spanish round of the World Rally Championships in October.
“Our aim is to develop into a national brand that plays the most influential role in the UK tyre market and to achieve this we intend to build retail sales through the independent sector,” says director of commercial operations Karl Naylor. “This is the first of a series of national incentives and special promotions we are planning to develop in conjunction with premium brand manufacturers.”