Michelin becomes Capitale Perche primary partner

Michelin has become a partner to Capitale Perche, Europe’s foremost indoor pole vault competition. In recognition of this support, the sixth edition of Capitale Perche, which will be held in Michelin’s home town of Clermont-Ferrand on 10 January, has been renamed Michelin Capital Perche. The event will be attended by some 450 athletes and children from around France.

“For Michelin, partnering Michelin Capitale Perche is both a pleasure and a huge honour,” said Claire Dorland Clauzel, member of the Michelin Group Executive Committee. “The partnership fits seamlessly with our long-term support for Renaud Lavillenie, which began in 2011, and reflects the values that we share with this world-class champion. Every year, Renaud kicks off his new indoor season at the event, which is organised by his home club in Clermont-Ferrand. Michelin’s historic ties to Clermont-Ferrand are especially strong, even as we have long played an active role in the life of our host communities around the world.”

According to Michelin, high-level sports and the business world have a lot in common, including a shared focus on performance, passion and self-betterment. It believes that partnering in this important event for the Clermont-Ferrand community demonstrates the company’s commitment to engaging in local affairs while pursuing its more than century-long support for the world of sports.