Pirelli Launches New Scorpion ATR
Need a tyre that can perform on any surface, while remaining quiet and looking good? Pirelli says the new Scorpion ATR does exactly that. Attending the tyre’s launch in Tozeur, Tunisia Tyres & Accessories asked if a tyre capable of performing strongly on sand and in wintry conditions really can be quieter and more comfortable than any other 4×4 tyre Pirelli has produced?
At the Scorpion ATR’s launch, Pirelli representatives spoke of the Italian manufacturer’s latest 4×4 offering with no small measure of hyperbole. Describing the Scorpion ATR as “Another Tyre Revolution”, the company was basically saying that its latest offering is aimed squarely at the “would like to go off-road, but won’t make a habit of it” market. But that is not to say that it doesn’t perform. According to Pirelli, the new tyre outperforms its predecessor, the Scorpion A/T, in almost every respect. The product is situated right in the centre of the company’s 4×4 portfolio and represents a serious attempt to please as many SUV drivers as possible.