Michelin To Enter Formula 1

7th December 2000 | 0 Comments

Speculations have come to an end: Michelin will participate in Formula 1 racing from the 2001 season. Initially, the company will supply tyres to the BMW/Williams team and, at some time before 2003, Michelin will team up with Team Toyota, who confirmed their entry into the sport earlier this week. Michelin has competed in F1 before, from 1977 to 1984, winning three Drivers’ and two Constructors’ titles. The reason for entering the sport now is to increase world-wide recognition for the Michelin brand.

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