Brisa

Brisa_250px

Overview (8/2017)

Key figures (2016): Sales: TL 1.77 billion (£387.43 million)  – 2.0%
CEO: Cevdet Alemdar
Headquarters: Istanbul, Turkey
Established: JV commenced 1988 (Lassa brand established 1974)
Tyre factories: 1 (Izmit, Turkey) A 2nd plant will start production in 2018
Production: 9.6 million tyres (2016) Capacity utilisation 83.1%
Employees: 2,580 (as of 31 December 2016)
Product range: Car, light truck, truck, 4×4 and EM tyres
Brands: Lassa, Bridgestone, Dayton (imported), Kinesis (imported)