Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
The Toyota Yaris has gone the way of the Mini and Fiat 500 and bulked out to meet market demand. Toyota has launched the Yaris Cross, a new and larger version of its popular supermini. It designed this B-segment SUV specifically for the European market and has selected Goodyear as an original equipment tyre supplier. The Toyota Yaris Cross will wear the Goodyear EfficientGrip Performance 2 in size 215/50R18 with a load/speed rating of 92V.
While anyone prioritising ride comfort above every other factor should steer clear of low profile, higher rim diameter tyres, motorists who want a more dynamic driving experience certainly benefit from a couple of extra inches and a flatter sidewall. Auto Bild has tested 15 size 235/35 R19 tyres suitable for sporty compact cars such as the VW Golf GTI, Audi S3 and Seat Leon Cupra.
Goodyear has appointed Frank Titz to the role of managing director OE Truck EMEA, effective 1 April. Titz joined Goodyear in 1997 as manager sales & marketing Truck Tires for Germany. In the course of his career he has held various international sales and general management functions within the company and “brings with him a wealth of experience in the consumer and commercial business, including original equipment.”
Toyo Tire Corporation is closing its loss-making wholly-owned Silverstone Berhad Malaysian tyre manufacturing subsidiary in June 2021. Established on 12 July 1986 and purchased by Toyo in 2011, Silverstone currently manufactures tyres for (primarily Malaysian) new vehicles and Silverstone branded tyres for the aftermarket as well as certain Toyo branded tyres. The dissolution of the Silverstone subsidiary (Silverstone Berhad) will commence by 31 December 2021.
HiQ has started to roll-out enhanced customer experiences across its network of 108 branches following a recent brand re-vamp announced on 18 March 2021. According to the company, the design elements support HiQ’s core values of honesty, value and trust. The modular approach supports multiple retail formats from large to small.
Marking the launch of its new flagship UHP tyre, Davanti unveiled Olympic legend Sir Chris Hoy as its Protoura Sport ambassador. No stranger to speed, Hoy retired from cycling as one of the most decorated Olympians in history, embarking on a new career in motorsport. He has since won races in the European LeMans Series and the GT4 24hr Series. He now competes in a range of codes from rallycross to endurance to the Porsche Mobil 1 Supercup. “We are proud to welcome Sir Chris to the Davanti family,” said Davanti Tyres general manager Peter Cross. “As someone with a reputation built on elite-level performance, both on two wheels and four, he perfectly embodies Protoura Sport.”
Goodyear and De Klok Banden have reached an agreement to increase the Dutch wholesale group’s control over parallel imports, also known as “grey market” tyres. In a statement delivered exclusively to Tyrepress.com and its sister websites in the EU, Goodyear affirmed its resolve to tackle “illegal (grey) tyre imports” using “legal actions”. The manufacturer says it has already taken legal action against a number of European market distributors. It asserts its right to control imports to the European Union from external markets, including, as of 1 January 2021, the UK under trademark or other legal rights. The full statement reads: “Goodyear announced today that it has reached an agreement with De Klok Banden B.V., S & H Tires B.V and their affiliated companies to resolve a parallel import case between the two groups. The agreement resolves the pending trademark infringement claim initiated in Q3 2020 by Goodyear following seizure of tyres often referred to as grey market imports.
Retreading specialist Marangoni considers both the performance and appearance of its products the “main Marangoni goal” when developing new solutions. Marangoni notes that while reliability, durability and performance are “indispensable requirements” for a premium retreaded tyre, it has observed a “growing request” from fleets for greater attention to detail and accuracy in tyre aesthetics.
Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”