Following its recent presence at Autopromotec 2015, Zenises Group has confirmed its debut at the expoMECÂNICA show, which gets underway in Porto on 5 June and runs until 7 June. Zenises says it is exhibiting at the Portuguese vehicle aftermarket exhibition to highlight three tyre ranges: its own brand Z and T tyres as well as the Westlake line of tyres, which Zenises distributes in the Iberian Peninsula.
Following its European market introduction, the new Z tyre brand will be participating at the forthcoming Autopromotec in Bologna from 20-24 May in Hall 15 on stand 2.
This means the Z brand is going to introduce new sizes, which bring the range to more than 50 high performance dimensions. In addition, the Bologna event will see the launch of a Z run-flat tyre programme, a move designed to help reinforce the brand’s premium credentials.
The Z tyre brand has held a co-ordinated countrywide launch in South Africa in association with Tyrecor, its distribution partner. Taking place in three different locations showcasing the country’s diversity to accommodate the maximum number of tyre dealers, the main event was held at the Emperor’s Palace in Johannesburg, hosted by Harjeev Kandhari, CEO of Tyrecor and Zenises, global distributor of the Z brand. The two supplementary official launch events were also hosted by Tyrecor at the Oyster Box in Durban and the Taj Hotel in Cape Town.
During its recent Partners Day in Bangkok, Thailand, Zenises announced the launch of its new Westlake retail initiative in Spain and Portugal. The Westlake affiliated garage network is being launch in 2015 and is aiming to support over 100 members over the next two years.
The Westlake brand is already well positioned in Spain and Portugal with national coverage via selected distributors and it is through deeper co-operation with these established regional wholesale channels that the new retail network will be initially developed.
Zenises held its 2015 Westlake European Partners event on 14-17 March at the five star Grand Hyatt Erawan in downtown Bangkok. The company was joined by Westlake dealers and distributors from across Europe, as well as by leading dignitaries from Zhongce Rubber (Hangzhou Zhongce), the producer of the Westlake tyre brand. During the event, Ge Gourong, Zhongce’s CEO, expressed thanks to those attending for continuing the development of the Westlake brand in Europe, and detailed his vision for the brand’s future direction.
A few months ago the company behind the Infinity, Westlake and Linglong brands in our region unveiled its new corporate identity and name, Zenises. It also previewed an upcoming tyre brand, known simply as ‘Z’. The new brand was officially launched yesterday, and Zenises says it “stands apart from the crowded tyre market by delivering an unbeatable combination of performance, visual appeal and value for money.”
As reported today, German motoring magazine Auto Bild recently published its annual winter tyre test. Out of the 50 tested tyres, only 16 were deemed worthy of progressing to the second round of tests – and just 14 were given a ‘recommended’ or higher rating. Many in the final 14 were products from household name premium tyre manufacturers, but – as Leicester City showed Manchester United last month – it isn’t always the big names that finish on top. A name many didn’t expect to see was Westlake, who received a recommended result for its SW608 and in doing so highlighted the truth that not all Chinese tyres are price-driven, lower-quality products.
Mid-way through the Essen Show, the people behind one of the largest plots in hall three (home to the Infinity, Westlake and Linglong brands) announced that they are changing their corporate identity. And while this did mean the unveiling of a Zenises logo and a new range of Z branded tyres, speaking to chief executive officer Harjeev Kandhari reveals that the concept goes far further than this.