Zafco exhibited its Zeetex brand at Reifen 2012, unveiling the latest ZT1000 pattern. The company said that the focus of the tyre was to deliver eco-friendly attributes. The launch itself was embellished by the acrobatics of the entertainment group, LaMetta. Describing the objective behind the exhibit, Rashmi Bhola, senior vice president of Sales at Zafco for Europe, said that the stand provided an opportunity for customers to see ZT1000 and learn more about the very positive results of a recent test at IDIADA.
Zafco has tested its new Zeetex ZT1000 pattern at the Idiada testing facility in Spain, assessing its strengths and areas for improvement against two other brands from Korea and Taiwan respectively. The tyre tested strongly in aquaplaning, braking distance, steering, comfort, noise and estimated tyre life, consistently performing as well as, or better than, at least one of the other tyres tested, the company says. Testing on a scale of 1-10, where 10 denotes “exceptional” performance, the tyre scored consistently between seven (“good”) and eight (“very good”). Raghavendra Sanga, business & technical insights manager at Zafco, commented that: “R&D at Zeetex will incorporate the results of this study in its future product developments.” He also revealed that Zeetex will showcase the ZT1000 “as an environment friendly tyre at Reifen 2012 in Essen, Germany."
Brand representatives report that since its launch in 2005, Zeetex has developed a strong reputation for quality assurance, safety and compliance with environmental requirements, and holds an impressive range of certifications. However, manufacturing body ETRMA found at least one Zeetex branded tyre that was non-REACH compliant was found on the European market in March this year. However, speaking in a recent interview with Tyres & Accessories, the global product manager of Zeetex at Zafco, Zafar Jafri, explained explained the company’s perspective on this issue: “ETRMA found a so-called ‘dirty’ tyre. At that time we were running two production lines (one for international sales and one for Europe).” Explaining that the tyre question was certainly not intended for the European market, Jafri continued by pointing out that the mishandling that led to the aforementioned tyre’s arrival in the European Union could only have come as a result of the mishandling at the factory’s warehouse, similarly unintentional mishandling at Zafco’s distribution centre or via grey-imports.
ZAFCO, the UAE-based distributor of automotive tyres, batteries and lubricants, has announced the launch of its “Safe Tire, Safe Family” campaign. According to the company, “Safe Tire, Safe Family” is a bid to help make roads safer for commuters in the UAE. In launching the effort, ZAFCO conducted complementary vehicle inspections, starting with Al Noor Training Centre on the 23 and 24 of October, with plans for the campaign to branch out to schools across the country.
Dubai-based Zafco has announced that it has extended its distributorship of the Zeetex tyre brand to a global scale after “the acquisition” of the role from Netherlands based S&H Tyres. Prior to this, the rights to Zeetex, which encompasses over 600 product units including tyres, batteries and lubricants, were jointly held between the two companies.
The distribution change came following Zafco’s participation at the SEMA (Specialty Equipment Market Association) Show in Las Vegas in November 2011, where the company showcased its Zeetex, exclusive brand.
UAE-based tyre, battery and lubricant distributor Zafco has announced the launch of its corporate and social responsibility division. To mark the launch, the company is sponsoring mountaineer Malli Mastan Babu in his latest attempt to scale 13 peaks in South America. Babu hopes to raise environmental awareness with the expedition, the costs of which Zafco will cover. Zafco will also donate funds to plant one tree for every 100 metres Malli climbs, along with employees’ contributions. Zafco has a history of charitable involvement having taken part in blood donation drives and fundraising activities for local none governmental organisations. The launch of the CSR division will streamline these activities and future initiatives and will encompass all community, environment or safety awareness campaigns undertaken by the company.
Zafco announced the launch of its India operations at Tyrexpo India 2011, in Chennai, which opened on 5 July. At the trade show Zafco will exhibit the Double Coin as well as Zeetex brands it carries. The set up in India will see the establishment of 84 trucking centres across Northern and Western India that will meet the demands of the industrial and commercial sector. This will also provide a foundation for ZAFCO to eventually launch into the premium segment of the tyre market.
Following a successful Tyrexpo Asia earlier this year, Zafco, the Dubai based tyre distributor of tyres, batteries and lubricants, opted for a second high profile exhibition stand at Automechanika Middle East. Tyres & Accessories was on-hand in Dubai to find out more.
Following a successful Tyrexpo Asia Zafco, the Dubai based tyre manufacturer, importer and exporter of tyres, batteries and lubricants, is also exhibiting at Automechanika Middle East. Founded in Dubai in 1993, Zafco is one of the world's leading importers and exporters of car tyres, batteries and lubricants. The company is based in the Jebel Ali Free Zone and its UAE storage facilities, which cover 43,100 square metres, can accommodate 1 million tyres.
Dubai-based Zafco, the only Dubai based company to exhibit at the Tyrexpo Asia 2011 held in Singapore last month, won the exhibition’s “gold award” for the most innovative stand design. Zafco’s premium brand Zeetex also participated, with all the categories of tyres including passenger, truck and bus. Visitors to the Zafco and Zeetex stands experienced interactive discussions, activities, multimedia advertisements and tyre patterns on display.
Netherlands tyre wholesaler S&H Tyres was founded in 2002 by Simon Klapwijk and Henk van Dijk, who opened the tyre wholesale company in “a little village under the smoke of Rotterdam,” in S and H’s own words. Rotterdam’s status as one of the biggest container ports in the world is not insignificant; S&H has a logistics centre 20 minutes away from the port. It is this kind of proximity that gives S&H an advantage in moving with international tyre-buying trends, the company believes.
S&H Tyres BV has signed a contract with Kossen BV to exclusively distribute the company’s Zeetex truck and bus tyre range in Western Europe. According to S&H representatives, the company has more knowledge in PCR, UHP and SUV tyres than in the truck tyre sector, leading to the decision to choose “a trustful and respectful distributor in this field.”
European dealers of Zeetex brand automotive parts have returned from an all-inclusive trip to Thailand organised by Simon Klapwijk on behalf of S&H Tyres, on which the group visited the factory that produces Zeetex batteries and spent a day at the test track, sampling the new Zeetex HP102 tyre. During a welcome dinner, Klapwijk explained the marketing concept and the expansion of the size range for 2010 in both passenger car and truck and bus segments, opening the European Zeetex Convention 2010.
The Zeetex tyre brand, which is produced exclusively for Dutch wholesaler S&H Tyres and Dubai based Zafco, was out in force at November’s Reifen China show. In addition to the company’s large and unmissably coloured orange and black stand, S&H Tyres chose a prime location near Reifen China’s main entrance and opposite the thoroughfare between this and the popular China RubberTech exhibition. With arguably the biggest stand held by a European company at the show, Tyres & Accessories asked one of the company founders Siem Klapwijk the obvious question – why?
The reason S&H’s management is happy to invest so much in exhibiting in China is because the company, which already sells significant amounts of tyres in the western European countries, is growing fast and becoming increasingly international. Currently the UK and Germany are seen as key markets, however, while this is likely to continue, the company’s 2010 forecasts would seem to suggest that new markets will be needed in addition to sales growth from existing customers. During the course of 2010, S&H expects to sell 2 million passenger car tyres and between 500,000 and 600,000 truck and bus tyres around the world.