Trelleborg Wheel Systems is celebrating the 70th anniversary of tractor and agricultural machinery manufacturer Valtra with its tyre personalisation service, YourTire. Among the initiatives to honour Valtra’s milestone, Trelleborg has employed YourTire to create bespoke TM1060 tyres with Valtra’s anniversary logo. These tyres will be fitted to a limited-edition version of the Valtra T Series tractor released to celebrate the occasion.
A joint project by Trelleborg and AGCO tractor brand Valtra brings customisation to tyre sidewalls. By adding the Trelleborg YourTire service to the Valtra Unlimited Configurator, customers can personalise their Trelleborg tyres when they configure their Valtra tractor, adding their own name or the Valtra logo to the sidewall. The YourTire collaboration was unveiled at Agritechnica 2017.
At Agritechnica 2017, Trelleborg will unveil YourTire, a new online service that allows customers to personalise their Trelleborg radial tractor tyres. Using the YourTire online configurator tool, customers can add their name or logo to new tyres, bringing a new level of personalisation to farm machinery.