Cooper Tire Europe has announced a continuation of its exclusive tyre supply to the FIA World Rallycross and FIA European Rallycross championships for the 2021, 2022 and 2023 seasons. This year’s World Rallycross season, which commences with the World RX of Norway on 12 June, will be the 8th contested on Cooper tyres.
The FIA World Rallycross Championship is to postpone the introduction of electric cars until 2021. The decision has been taken to allow optimal time for all manufacturers investigating the possibility of competing to develop their plans. Manufacturers will now have until 29 March 2019 to confirm their commitment to the electric format.
Cooper Tire’s involvement in rallycross as official tyre supplier and sponsor of the FIA World Rallycross Championship over the past four years is helping it to improve its European exposure as a supplier of high performance tyres, the manufacturer states. It describes the expertise it gains from the series as a critical part of its ability to produce tyres that can be pushed to the toughest of limits, but the growing popularity of the series, including dedicated coverage up 550 per cent compared to 2013 and reaching younger audiences via mixed media coverage, also provides a hotbed for Cooper to display its performance credentials to new audiences across the globe.
Cooper Tire Europe launched a limited edition Cooper Zeon CS8 ahead of the Cooper Tires World RX of Great Britain at Silverstone. As the official tyre supplier and associate partner to World RX, Cooper was also the title sponsor of the new Silverstone round. The Northamptonshire track hosted World RX as part of the Speedmachine festival on 25-27 May.
Cooper Tire Europe will host Formula One star and ultra-high performance ambassador, David Coulthard, and rallycross world champion Petter Solberg alongside its full range of products at The Tire Cologne exhibition (29 May-1 June).
The first international rallycross event to be held at the Silverstone Circuit has gained a headline sponsor, and it is Cooper Tires. The event will henceforth be officially known as the Cooper Tires World RX of Great Britain.
Cooper Tire Europe has become the presenting sponsor and official tyre supplier of the RX2 International Series, the rebranded feeder series to the FIA World Rallycross Championship. Formerly known as RX Lites, the series has been renamed the RX2 International Series presented by Cooper Tires.
EKS has clinched the 2016 FIA World Rallycross Teams’ Championship as team-mates Mattias Ekstrom and Topi Heikkinen racked up enough points during qualifying in Argentina – the final round of the season held last weekend – to scoop the coveted title ahead of Team Peugeot-Hansen.
A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.
UK high-specification brakes and clutch manufacturer Alcon has experienced a successful 2015 motorsport season to go alongside its significant supply deals with Peugeot and Supacat among others. In late November, Kyle Busch claiming victory in the Nascar Sprint Cup race at the Homestead-Miami Speedway, and with it becoming the 2015 champion. Busch brought his Alcon-equipped, Joe Gibbs Racing (JGR) Toyota home 1.5 seconds ahead of his nearest rival, to crown yet another successful year for the Tamworth-based manufacturer.
The penultimate round of the FIA World Rallycross Championship – the last in Europe – takes place at the Franciacorta International Circuit this weekend, and both the 2015 World RX Drivers’ Championship and Teams’ Championships could be decided. Franciacorta, in northern Italy, will form the final round of this year’s FIA European Rallycross Championship (Euro RX), the Super1600 category plus the supporting RX Lites Cup. Cooper Tire is the exclusive tyre supplier for the series, and Paul Coates, general manager – motorsport, Cooper Tire Europe has explained the challenges for the drivers at the Franciacorta circuit.
After passing the midway point of the season for the 2015 FIA World Rallycross Championship, tyre supplier Cooper says the competition is heating up in Hell, Norway, with just six rounds to go. A record number of 47 Supercars will be on the grid in Norway, accompanied by 12 RX Lites competitors, all running on Cooper’s rallycross tyres which are specifically designed for the very unique demands of rallycross – a fusion of gravel and asphalt racing.
The popular FIA World Rallycross Championship and RX Lites series, both racing on Cooper tyres, return to Sweden this weekend, in Höljes on 3-5 July. Previewing one of the most demanding rallycross circuits in Europe, Paul Coates, general manager – motorsport, Cooper Tire Europe, said: “The Swedish round at Höljes places some extreme forces on the tyres, with a sixth gear straight and quick changes from gravel to asphalt, plus the jumps.