Linglong Sets Itself Ambitious Goals
For a company like Shandong Linglong Rubber Co., Ltd. presence at the CITExpo is obligatory. In the past other major Chinese manufacturers like Giti Tire or Chengshan used the CITExpo for their purposes. This year Linglong was by far the biggest manufacturer exhibiting at the Shanghai tyre show with all the other tyre majors missing. For export manager Merry Wang this doens’t mean that Linglong has to act like its competitors. On the contrary: “We want to build a brand,” she says with self-confidence.