Bridgestone presented three amateur golfers the chance to play with a major winning star and household name of the sport at the pro-am of the British Masters, supported by Sky Sports. The Bridgestone DriveGuard Trophy winning trio teed off with 2010 US Open winner Graeme McDowell at The Grove. Carl Broomfield, Peter Carr and Zack Rosen beat up to 20,000 amateurs across England by winning the tyre manufacturer’s amateur event, which engaged with around 200 clubs this year. Bridgestone Tyres was the official partner of the European Tour competition, eventually won by Swedish star Alex Noren.
Bridgestone has appointed Wim Belckx as its new north region consumer marketing manager. Now based in Leamington, the 34 year-old, originally from Belgium, has worked his way up the Bridgestone ladder since his first job as a marketing analyst at BSEU in 2003. Belckx takes up his position having headed Brussels’ newly created pricing department in 2010.