PR and marketing agency MPA Creative has confirmed a three-year media partnership extension between the British Touring Car Championship and major automotive magazine Autocar. MPA Creative orchestrated the initial deal between the two parties back in 2014, and since then the relationship has enjoyed much success, with all parties committed to extending the joint venture into at least a ninth consecutive year.
Britain’s biggest new car discounters have been revealed ahead of the introduction of the new ‘20’ registration plate on 1 March, with Citroën dealers offering the biggest cash discounts on average, but with the Fiat Tipo attracting the biggest individual percentage discount, with close to 30 per cent available off its RRP. Research by What Car? – which guarantees shoppers on its website at least these savings – found Citroën dealers are slashing prices by an average of 16.44 per cent, meaning buyers save an average of £4431 on a new Citroën.
Four-in-10 of all new vans on sale do not come with an alarm as standard, according to an exclusive investigation by What Car? Vans. The findings follow research highlighting how more than 43,000 vans have been stolen since 2016, with a further 117,000 broken into, costing drivers and businesses more than £61.9 million in lost tools and other items.
What Car? has named the new Ford Puma as its 2020 Car of the Year during its 43rd annual awards ceremony.
The first Ford to use the Puma name in almost 20 years, it took the top prize after triumphing in the Small SUV category, where it saw off competition from models including the Audi Q2 and Skoda Kamiq.
What Car? has announced the shortlist of 31 models in contention for its prestigious 2020 Car of the Year title. The winner will be announced on Tuesday 14 January at the annual What Car? Car of the Year Awards ceremony, held in association with Motor Easy.
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.
The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
An electric vehicle is the best option for nearly one-in-five new car buyers in the UK, according to exclusive research by What Car? Analysis of the daily mileage, driving habits and vehicle requirements for more than 8400 users of the What Fuel? Calculator by the UK’s leading consumer champion and new car buying platform, shows 19.2 per cent of drivers could use a fully electric vehicle (EV) as their daily driver without compromising their routine.
The brands offering the biggest and smallest new car discounts have been revealed in market intelligence from consumer champion What Car?’s New Car Buying platform. Citroën topped the table, while Dacia offered buyers the lowest price reductions in the first six months of 2019.
Some of Britain’s newest and most popular cars are at risk of being stolen in a matter of seconds, because thieves are able to exploit weaknesses in their keyless entry and start systems, according to groundbreaking market intelligence from Britain’s leading consumer champion and new car buying platform, What Car?
Electric car ownership is the right choice for at least 1.5 million UK households today, according to a new study by Britain’s leading consumer champion and New Car Buying platform, What Car? That’s the number of multi-car homes in the UK with a sweet-spot combination of off-street parking for home-charging and at least one vehicle that never does more than 100 miles in a single journey.
Dealers have increased new car discounts by more than 10 per cent since February, in a bid to maintain sales. The move equates to savings of £16.8 million off manufacturer list prices across the market, according to the latest research by Britain’s leading consumer champion and new car buying platform, What Car?
What Car? Has revealed what it believes are the UK’s most and least reliable used cars have been revealed, with the Toyota Yaris named as the country’s best second-hand purchase.
What Car?’s True MPG testing has revealed that new official fuel economy tests introduced late last year are providing more accurate results than ever before – with some cars even beating the official figures in the real world.
New car buyers can get the biggest savings off list prices on diesel cars according to the latest research by Britain’s leading consumer champion and new car buying platform, What Car? Analysis of the UK car market by What Car?’s Target Price mystery shoppers found the average discount on a new diesel car at the beginning of March was 7.82 per cent off the list price, or £2731. Discounts on diesel were only marginally higher than for petrol models, which stood at 7.11 per cent or £2101.
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