Increasingly influential Brazil-based retreading material producer, Borrachas Vipal, has launched a new medium to long-haul tread. The new Vipal-branded pattern has a tread width of 205 millimeters and a tread depth of 15 millimetres. According to Vipal, the new tread improves traction and protects casing integrity.
Vipal Europe is to establish a new distribution centre in Hamburg, Germany. According to the company Vipal Europe’s market share has been substantially increasing in recent years, forcing the company to revise its earlier targets for 2008. Establishing a strong presence has been Vipal’s main concern, hence the decision to set-up the new warehouse. “We believe in the European Market and we are ready to attend all of its needs: quality, competitiveness, logistics and service”, said Leandro Rigon, International Business Manager of Borrachas Vipal.
The announcement comes after Leandro Rigon visited the Vipal Europe team in March to communicate the company’s new Europe strategy. Following board approval for European retreading market ‘macro strategies’ in October 2007, Rigon explained what Vipal Europe needs to do to become “one of the largest suppliers of tyre repair and retread products in Europe.”
Vipal, the Brazilian retread materials supplier, is betting on greater sales abroad and is specifically seeking to increase its presences in new markets in the Middle East and North Africa. At the end of last year, company representatives were in Saudi Arabia, in the United Arab Emirates and in Sudan. “In the three countries the results were positive and new partnerships were established,” vice president João Carlos Paludo, told the Brazil Arab News Agency.
This year Vipal is going to inaugurate a new factory, in Feira de Santana, Bahia (NE Brazil), having spent 160 million Brazilian reals (US$ 92 million, 48 million pounds) of investment on the project. Apart from construction of the factory in Bahia, Vipal also announced the construction of the first productive unit abroad. The company hasn’t revealed exactly where this plant will be, and the kind of investment that will be associated with the new plants has not yet been defined. However, Argentina and Mexico are said to be the countries that present “the great chance of receiving a new unit.”
Vipal Europe has promoted Mauricio Agustini, part of the retreader’s European team since its inception, to the position of Commercial Coordinator, effective January 1, 2008. In his new capacity Agustini will be in charge of all European market commercial issues for Vipal. On announcing his appointment, the company praised Agustini’s previous work for Vipal Europe and wished him luck in his new position.
Vipal brand, Ruzi, has lauched a new range of pre-cured tread material, designated RM 729. The new treads are available in four sizes – 245, 255, 275 and 285 millimetre widths. The RM 729 tread design is made up of blocks which reportedly deliver “high traction and braking response on paved surfaces.” Aimed primarily at medium and long-haul applications, the new tread is said to provide low noise properties.
The recent product release follows the news that Arctic Cool Treads Pty. Ltd. (in Australia) took delivery of its first consignment of pre-cured treads in the third quarter of 2007. The Way family, owners of Arctic Cool, are said to be delighted.
Retreader Vipal has placed a focus upon expansion in Eastern Europe this year, and this growth has greatly aided by the company’s decision to work alongside local market partners. The company reports that in Poland it has this year worked with the company PPH TOR SP. ZOO, who it says has been one of its important partners in the retreader’s expansion in this market.
Portuguese retreader, Recauchutagem São Mamede, recently invested in new equipment including a buffing machine and tyre builder. “With this new equipment we have increased our productivity and quality to attend the needs of the competitive European market” said company owner Jorge Pereira. “Our clients are really satisfied with Vipal products and we wish to continue growing with the partnership,” Mr Eugenio Pereira added.
São Mamede was founded in 1998, located in Guimarães, North of Portugal, and has grown successfully since then by supplying high quality retreads to the market. Owned by the Pereira Family; each part of the company is co-ordinated by a family member. Mr. Joao Pereira; comments that “the company is well established and managed because of the commitment to quality from all employees.”
After more than a quarter of a century since the last tyre show in the country, the recent Tyrexpo Africa 2006 held in South Africa was a great success. Based at the Sandton Convention Center in Johannesburg, more than a hundred national and international exhibitors took part, including Michelin, Bandag and Vipal as well as many international wholesalers. The show’s floorspace was sold out. The organisers, ECI, were optimistic about the response to the show and said that the next step is to follow this exhibition with an even bigger event in 2008. The first comments from exhibitors sounded positive. The exact visitor statistics will be published later this week.