Van den Ban continues investment in IT solutions and logistics
An individual company has no say over the economy, nor can it order the weather conditions that best suit its requirements. But it can adapt to these variables, and prosper. Although the past year was a challenging one for tyre wholesalers in Europe, Netherlands-based wholesaler Van den Ban Autobanden B.V. has continued to invest time and resources in projects that will help it move forward in the current environment. Commercial manager Cyril Versteeg and Leonie de Wit of the marketing department recently shared details of these developments with Tyres & Accessories.