A garage and tyre retailer has made a New Year’s resolution to communicate tyre safety messages throughout the year, using its customer database and social media channels as well as relationships with other area organisations concerned with road safety. Ibstock’s Jeff Fowkes Wheels won the inaugural 2013 TyreSafe Independent Garage Award, and now the company has pledged to continue its tyre safety campaigning throughout 2015. While these activities will remain focused on October’s Tyre Safety Month, Jeff Fowkes Wheels makes the point that the messages communicated to drivers then are valid year-round.
The UK tyre industry and various government agencies will forge a closer working relationship following a meeting hosted by PACTs at the House of Commons on 5 November. Both parties are jointly committing to increase efforts to reduce further the number of tyre related casualties which occur each year on the UK’s roads. Those attending […]