The ongoing effects of import tariffs, Brexit uncertainty and structural changes in the distribution chain have all affected the tyre business this year. As well as featuring the latest motorsport news and covering market developments in our regular features, this month’s Tyres & Accessories focuses on a number of key examples of changes in the marketplace in our Review of the Year feature. But one trend stands out above the others – virtualization. In short, increasing moves towards electric and autonomous vehicles (complete with their inherent sensorisation tendencies), coupled with changes in vehicle (and tyre) ownership models such as MaaS (Mobility as a Service) are driving changes in the tyre market that are resulting in the virtualizing of parts of the distribution chain.
The last few weeks have seen well-known automotive retailer and autocentre owner Halfords Group make a major move into the tyre retail space. Of course, this is nothing new, the company has been travelling towards tyre retail for about a decade. The last push of this scale was in February 2010 when the company bought Nationwide Autocentres for £73 million – a move that was laden with history of its own.
In recent years autocentres have been selling more tyres than ever. At the same time, specialist tyre retailers – such as those featured on our annual table, have moved towards additional servicing and mechanical repairs in order to increase sales. This is especially the case at the top of the table, amongst the largest tyre retail chains where as much as 45 per cent of annual turnover is now made up of non-tyre sales.
Tyres on the Drive now offers delivery appointment self-scheduling online using Descartes’ dynamic appointment scheduling and route planning solution. The offering provides a differentiated customer experience while improving the productivity of Tyres On The Drive’s fleet and technicians.
Mobile tyre fitting specialist Tyres on the Drive has appointed Andy Murray as its chief operations officer. Murray has 22 years’ experience in managing and directing commercial operations for blue chip companies. Tyres on the Drive said he would strengthen the business’ functionality to ensure it is efficiently scalable as the organisation continues to grow.
Mobile tyre-fitting specialist Tyres on the Drive has won the Judges’ Award for Leadership at this year’s Northern Tech Awards in Liverpool. The Cheshire-based company was also named the 12th fastest growing tech business in the North of England and Scotland, having achieved 73 per cent revenue growth for 2013 to 2015, in a league table of the top 50.
TyresOnTheDrive.com has been awarded Cheshire Business of the Year (11-50 employees) at the prestigious Trinity Mirror, Cheshire Business Awards. The awards, which recognise the achievements and success of businesses of all sizes across the Cheshire region, were held at Chester Cathedral and hosted by popular Granada TV presenter Lucy Meacock.
The Business of the Year award which celebrates corporate achievements, business strategy, financial performance and potential for the future, was presented to TyresOnTheDrive by Jonathan Whittaker of SAS Daniels LLP. Despite strong competition, TyresOnTheDrive were able to demonstrate a marked differentiation across other similar sized businesses competing for the title of business of the year.
Crewe-based online tyre retailer Tyres On The Drive has enlisted outdoor advertising specialist Out Of Home International to help promote its services with a series of billboard advertising. Starting yesterday, six sheet adverts have been strategically placed at forecourts across Yorkshire and the North West. The two-week campaign was launched to inform motorists of the company’s tyre purchasing and fitting facilities and highlights the convenience and cost savings of mobile tyre fitting compared with the traditional garage experience. The billboards promise prices “up to 40 per cent cheaper than the high street,” and a service that fits around home and work schedules.