China’s first privately-owned regional airline has awarded Birmingham-based Dunlop Aircraft Tyres a three-year deal to supply tyres for its expanding fleet of regional airliners. Under the agreement, Dunlop Aircraft Tyres will support China Express Airlines’ Bombardier CRJ900 NextGen aircraft.
Addressing speculation about Pirelli’s interest in MotoGP tyre supply after Bridgestone withdraws, Paul Hembery indicates that the Italian tyre maker isn’t pushing for selection. Crash.net reports that the WSBK series remains Pirelli’s focus. “We’re heavily involved with superbikes and the promoter is the same, so we are bound to have been in discussions, but there’s no plans at the moment to do anything,” commented Hembery at the Formula One Spanish Grand Prix. “Our motorcycle team are reviewing that, but I have to say as a company we are very happy with our involvement in superbikes.”
It has now been sole tyre supplier to the World Superbike championship for more than ten years and is also partner to national championships, including British Superbike. But is Pirelli looking to further extend its two-wheel motorsport participation? Bikesportnews.com says it is. Matteo Giusti, the tyre maker’s racing and product communication manager, told BSN that Pirelli is currently discussing its “next steps regarding the possibility to make an offer for MotoGP.” He added that Michelin and Dunlop have also expressed interest in supplying the championship, however at present nothing has been decided.
After what will be fourteen years of involvement, Bridgestone will end its MotoGP tyre supply at the end of the 2015 season. Series organiser Dorna has agreed to extend Bridgestone’s current supply contract, which was due to expire after the current season, for one year, and the company says this will then be its final season as tyre supplier. As was the case when it reported in 2009 its intention to wrap up supply to Formula One, the tyre maker links its decision to cease MotoGP supply to a fulfillment of the objectives it set out for itself in the championship.
Endurance racing event series the 24H Series has a new title sponsor. Hankook Tire replaces Dunlop in this role and serves as exclusive partner for what is now called the 24H Series powered by Hankook. The tyre maker will also lend its name to various events held during the season, such as ‘Hankook 12H Zandvoort’, ‘Hankook 12H Hungary’, ‘Hankook 24H Dubai’ and ‘Hankook 12H Italy-Mugello’. The 24H Series includes endurance race events for GTs, touring cars and 24H Specials, and depending on weather and track conditions, Hankook will supply endurance tyres from the Ventus Race slick or rain range.
Cooper Tire will serve as tyre supplier to the Titan Desert mountain bike marathon. The Titan Desert by Garmin 2014 Marathon, to use its full, sponsor-friendly title, begins on 27 April and will see more than 400 participants traversing a 700 kilometre, six-stage course. Cooper Discoverer S/T Maxx tyres will be fitted on 20 support vehicles. This vehicle fleet will cover around 1,000 kilometres of demanding terrain during the mountain bike marathon, from stone tracks and dry river beds to soft sand dunes, in temperatures expected to reach as high as 40°C.
Balkrishna Industries, or BKT, has selected US marketing and communication company Red Moon Marketing as its official experiential agency of record. In this role, Red Moon Marketing will manage and coordinate all promotional activities related to BKT’s function as Monster Jam tyre manufacturer and supplier.
Bridgestone and motorcycle racing legend Valentino Rossi recently came together near the nine-time world champion’s home in Tavullia, Italy to collaborate on a promotional film that celebrates their winning partnership. The film showcases how both the tyre maker and Valentino ‘share’ a winning DNA, starting out from humble beginnings before going on to become leaders in the world of motorsport. Viewers are taken on a dramatic journey with both Bridgestone and Rossi, integrating historic and current footage that highlights their shared values and joint successes.
The sponsorship agreement between BKT and Feld Motor Sports was officialised at the Monster Jam World Finals in Las Vegas late last month, the tyre maker reports. The deal, which sees BKT supplying the Monster Jam vehicles through to 2018, was confirmed by BKT executive director Rajiv Poddar and Feld Entertainment CEO Kenneth Feld.