The mobox all-inclusive monthly tyre subscription service debuted in the UK in 2020, several years after Bridgestone first piloted the model in France. Bridgestone now intends to increase the global number of mobox subscription contracts twentyfold (compared to 2019) by 2023. While additional subscriptions in Europe will aid this expansion, the company will primarily achieve growth by rolling out the European mobox model in the USA and Japan.
Retreading solutions lie at the heart of Bridgestone Corporation’s new Sustainability Business Framework. Announcing details of the framework’s “retread centric model”, chief executive officer Shu Ishibashi shares that the tyre maker plans to utilise tyre monitoring technologies in order to offer customised retreads via a subscription model.
Introduced at Tire Technology Expo in February, the Zenises Group’s Cartyzen tyre subscription service will gain further exposure at The Tire Cologne next month through its presentation by Harjeev Kandhari, chief executive officer of Zenises.