The fourth session of the virtual Tyre Industry Conference centred on tyre recycling and the circular economy in the year of coronavirus. Joined by the Tyre Recovery Association’s secretary general Peter Taylor OBE and Mark Murfitt, the managing director of the UK’s largest tyre recycler, Murfitts Industries, our discussion focused on issues affecting collection and processing of end of life tyres in the UK, the impact of the pandemic, the damage caused by non-compliance, and future developments in tyre recycling. The UK’s tyre recycling sector witnessed a number of investments in 2020 from companies such as the newly formed Norwegian outfit Wastefront’s intention to build a pyrolysis facility in Sunderland and the UK’s Powerhouse Energy Group’s Cheshire DMG syngas plant. So noticeable was this trend that Tyrepress published its first ever Digital Feature based largely on the trend – a magazine-style online feature collecting the latest news from the segment in one place. The interest in this unglamorous but vital segment would perhaps represent a surprise to some, but several developments led to this flurry of activity.