New logo for TVS Srichakra
Indian tyre maker TVS Srichakra has unveiled its new brand identity and logo. The company says the new ‘TVS Tyres’ logo “reinforces the clarity in purpose” for the brand while the eagle depicted beneath the tyre “highlights the features of power, manoeuvrability and the superior grip of the products.” The arrows following the name TVS Tyres, similarly, are said to convey “a perpetual forward motion.”