Bridgestone has extended its fleet agreement with Arla Foods. The 13,500-strong global dairy farmer cooperative now has a deal in place with Bridgestone up until 2018. The tyre manufacturer will supply its premium tyre range and Total Tyre Care services, continuing a partnership that goes back 10 years in the UK. Bridgestone also supplies Arla in the north Europe region, specifically markets in Denmark and Sweden.
As the world’s largest tyre manufacturer, Bridgestone can reflect on some notable changes and developments to its commercial vehicle offering over the years – many geared up with the aim of actually selling less tyres! The ad hoc days of simply replacing old with new – with little consultation with fleet operators in between – are long gone, with ‘joined-up’, strategic partnerships in place to maximise the life of each and every tyre fitted.
Bridgestone has renewed its largest fleet contract for a further five years. Announced at the CV Show, the deal with Ryder, the UK’s leading provider of commercial vehicle rental, contract hire and maintenance solutions, represents a multi-million pound deal covering more than 24,500 trucks and trailers. Bridgestone’s 24-hour tyre management service network Truck Point was cited as a major factor behind Ryder’s decision to opt for the brand.