One of the outcomes of today’s Board of Directors meeting at Toyo Tire Corporation is the decision to invest in ramping up capacity at the company’s tyre factory in North America. Approximately 7 billion yen (£51.6 million) will be invested in this project.
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
The new Mazda3, launched in Japan on 24 May 2019, will run out of the factory on the new Toyo Proxes R51 A in size 215/45R18 89W. The tyre was developed jointly with the car-maker, achieving the manufacturer’s rolling resistance, dry steering stability, wet grip and comfort performance parameters, with a new rubber compound based on the proprietary material design “Nano Balance Technology”. This controls rubber material development at the nano level, and helps Toyo achieve a wide range of performances required to produce a well-balanced, advanced tyre.
Toyo Tires has extended its Official Partner association with European Athletics at major European Athletics events until 2023. The tyre manufacturer became an Official Partner ahead of the 2018 European Athletics Championships in Berlin last August, continuing with the 2019 European Athletics Indoor Championships. Now it will remain an Official Partner for the 2020 (Paris) and 2022 European Athletics Championships, as well as the 2021 (Torun) and 2023 European Athletics Indoor Championships.
Toyo Tires has become an Official Partner of the UCI BMX World Championships 2019, which will take place on 21-27 July at Zolder race circuit, Belgium.
Toyo Tires will exhibit at the 28th edition of Autopromotec at the Fiera di Bologna from 22-26 May, 2019. The company will present its range of UHP and SUV products to the large number of aftermarket professionals who visit this exhibition. The tyre maker added that two new products will be revealed at the exhibition, a winter tyre and a new motorsport product.
Toyo Tire UK Ltd teamed up with Tough Mudder for a second year running to sponsor the globally renowned series of mud runs.
On the other side of the Atlantic, Toyo Tire U.S.A. Corp. has launched the new Toyo Open Country H/T II road-going all-season tyre for pickups and SUVs. According to the company, this tyre features “added technology and design that deliver improved wet braking performance and handling, longer tread life, and more consistent traction performance throughout the life of the tyre”.
As of 1 April, Teppei Shigeno will become president of Toyo Tyre (UK) Ltd. He will take over from Nobuo Yoshida, who has been president of Toyo Tire Corporation’s UK subsidiary since 1 April 2018. Shigeno currently holds a position at Toyo Tyre Sales and Marketing Malaysia.
Following their successful participation in the European Athletics Championships in Berlin, Toyo Tires have extended their partnership to their next premier event, the European Athletics Indoor Championships in Glasgow.
The 35th edition of the European Indoor Championships, taking place from March 1 to 3, are the pinnacle of this year’s European Athletics program. Elite athletes have the chance to compete in the most important European Athletics event in 2019 and become the new European Indoor Champion. More than 600 athletes from 50 nations will participate at the Emirates Arena.
Toyo has made a number of organizational, structural and personnel changes, including an executive reshuffle.
First, the company will change its corporate trade name from Toyo Tire & Rubber Co., Ltd. to Toyo Tire Corporation, effective on 1 January 2019. According to the company, the corporate name change will leverage “getting our business operations rolling with the aim of strengthening governance and achieving further growth, which we will endeavour to implement under a new management structure.”
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.
Startup Europe Partnership (SEP), an initiative of the European Commission, has distinguished Fiege – which has developed a tyre logistics specialism during the last 10 years – as an Open Innovation Challenger. 24 corporate partners are listed in this annual ranking, including multinationals like Amazon, Dell or Google.
Toyo Tire North America Manufacturing Inc. is set to create more than 150 jobs when it invests over US$138 million in its manufacturing operation in Cartersville, Georgia. According to an official announcement, new jobs will include positions in production, support and administration.
The Toyo Celsius SUV A has been selected as an original equipment tyre for the Audi Q8 that goes on sale in North America this autumn. The Audi SUV wears the Toyo tyre in size 275/50 R20 113H.
