The Kings Road Tyres Group has appointed Simon Tidmarsh as its new commercial director – Group. The appointment follows the group’s acquisition of Lincolnshire based specialist tyre wholesaler, Totrax Ltd.
Twenty-five year-old independent supplier of specialist wheels, tyres, axles and components, Boston’s Totrax Ltd began supplying India-manufactured Emrald Greckster industrial tyres exclusively five years ago. The distributer also supplies the UK market with exclusive products from Europe, manufactured by Italmatic. An effective way in which Totrax has worked is having built up a network of independent industrial tyre specialists supplying the forklift truck and industrial trailer market with a complete range of tyres and wheels. This specialist network allows all members to supply the Emrald or Italmatic brands wherever their customers operate, allowing continuity of brand across the UK. Totrax also states that it will continue to seek to add industrial tyre specialists to its network, encouraging interested parties to contact the company.