Prinx Chengshan’s flagship tyre brand has entered the European market in style at a lavish event in Milan, Italy. Hosting tyre distributors and dealers from all around Europe the brand chose the European fashion capital as its launchpad to signify its bullish expectations for the new range, which arrives offering fitments for a comprehensive range of applications, premiumised technologies, and a European marketing strategy openly setting mid-range-plus targets from the off. During a day of driving workshops at Alfa Romeo’s historic La Pista circuit, Tyres & Accessories was able to trial two Prinx tyres fitted to Tesla Models 3 and Y, and Mercedes AMG A Class hatchback and SUV models: the Xnex Sport EV UHP tyre designed for electric vehicle compatibility, and the Quattura 4S all-season tyre. T&A also spoke to several representatives from the brand’s European team, including the manufacturer’s European CEO Thomas Wohlgemuth who is heading up the rollout of the brand around the continent, about its new products and aspiration to make its mark on the European tyre segment.
Prinx Chengshan will celebrate the European launch of its new flagship tyre brand Prinx next week in Milan. The brand’s tyres will be available for guests to try at La Pista, an historic racetrack located on the former grounds of Alfa Romeo. The three-day event will give delegates insights into Prinx’s brand strategy and market ambitions. Europe CEO Thomas Wohlgemuth is looking forward to the event and promises an entrance that will set out the manufacturer’s stall for its developing European business. “The entire setting is super. Prinx is a force to be reckoned with in the future, true to our brand claim ‘Leave a mark’”.
In addition to two tyres specifically designed for electric vehicles, the first products to arrive in the new Prinx range for Europe include a tyre for the increasingly popular all-season segment. Prinx Chengshan Tire Europe says Prinx Quattura 4S is a “high-performance all-season tyre for petrol and diesel vehicles” that has “earned its (3PMSF) snowflake.” It therefore “delivers excellent safety performance even in difficult weather conditions.”
Prinx is the new flagship brand of Prinx Chengshan Tire Europe and following their public debut at The Tire Cologne in 2022, the market launch of the first Prinx products is imminent. Wholesalers can now order the XNEX Sport and XLAB Comfort, which together are obtainable in a range that covers 45 sizes and 69 articles.
Targeting Generation Z and Millennial drivers, Prinx Chengshan has officially launched its flagship Prinx brand in European markets. The range was specifically developed for our region and includes a launch line-up of six tyre models that, according to the manufacturer, “cover all requirement types in the passenger car and SUV segment” and are suitable for both ICE and electric vehicles. Prinx tyres are available for wholesale from spring 2023.
Prinx Chengshan is rolling out a new range of European market truck tyres under the Austone and Fortune brand names, and its efforts recently gained a boost when TÜV SÜD awarded the DR606 drive axle pattern its test mark. The tyre maker officially received this distinction during The Tire Cologne, when the head of the TÜV SÜD tyre testing team presented Prinx Chengshan its certification.
After extensive testing, the DR606 has become the first tyre from Prinx Chengshan to receive the TÜV SÜD test mark. The organisation evaluated the truck tyre for wet braking, pass-by noise, rolling resistance and robustness.
Adrian Costache is the new sales director for the Austone, Fortune and Chengshan tyre brands in Europe. He began in this role on 1 February and reports directly to Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe. As sales director, Costache is responsible for complete price management as well as European sales for both passenger car and commercial products.
Prinx Chengshan Tire Europe is launching its commercial vehicle tyre programme throughout Europe at the NUFAM 2021 commercial vehicle show, which will take place in Karlsruhe, Germany between 29 September and 3 October. The company will present a range of tyres for trucks, buses and trailers that covers regional transport, long-haul transport and construction site applications under the Austone brand name, as well as Fortune van tyres.
With the opening of its new central warehouse last month, Prinx Chengshan can now supply its wholesale customers in all parts of Europe with locally-held stocks. The new Prinx Chengshan Tire Europe GmbH facility is situated in the south of Germany, and initially it will exclusively stock Fortune passenger car tyres.
After commencing tests of its tyres in Europe last year, Prinx Chengshan returns in 2021 to continue its testing programme. The Chinese tyre maker is utilising a number of sites, including Applus IDIADA in Spain and a facility in Ivalo, Finland, in order to test its winter, all-season and UHP summer tyres.
Prinx Chengshan Tire Europe GmbH is expanding its range to include truck and bus tyres in the second half of 2021, and the tyre maker is supporting their introduction by a new appointment within its European team. As of 1 March 2021, Steven Buytaert is sales manager TBR Europe, and his remit includes overseeing the Europe-wide introduction of PRINX Chengshan truck and bus tyres as well as the associated development and expansion of these ranges.
Prinx Chengshan relocated its European operations to Germany in 2019, and the Darmstadt-based Prinx Chengshan Tire Europe GmbH team has now been reinforced by the arrival of Sybille Schümann-Huth as senior marketing & communications manager. She reports directly to managing director Thomas Wohlgemuth.
Thomas Wohlgemuth has taken over as managing director of Prinx Chengshan Europe, effective 1 September. His appointment coincides with the relocation of Prinx Chengshan’s European head office from Slovakia to Germany. He succeeds Ivan Majsky, who is no longer with the company.
Together with local partner Intergomma, Aeolus Tyre has opened its very first flagship retail outlet in Italy. The tyre maker states that the 4,500 square metre site in Livorno offers customers an “innovative sales and service centre that leaves nothing to be desired.” The outlet opened late last month and caters to both car and commercial vehicle users.