We first heard of Zen@Terra at the Agritechnica 2017 show, when Michelin announced its acquisition of tyre pressure control systems companies PTG and Téléflow and outlined the benefits of bringing the two firms into the Michelin fold. Zen@Terra, a combination of Michelin EvoBib tyres with adaptive design technology and a central tyre inflation system (CTIS) from PTG and Téléflow, has been developed over a three-year period and was undergoing testing by European farmers ahead of its market launch. Testing is now complete, and Michelin has announced the introduction of a solution that marks its transition from tyre manufacturer to full provider of technical solutions.
On 12 November Michelin announced it had bought PTG and Téléflow – both industry leaders in tyre pressure control systems which allow users to monitor and adapt tyre pressures according to the terrain and conditions of use. These acquisitions signal Michelin’s intention to become the global leader for Central Tyre Inflation Systems (CTIS) in the agricultural market. No pricetags associated with the purchases have yet been revealed, but Europe is known to be the centre of the segment, which is valued at around US$1.7 billion in 2017.