The First Stop network has appointed Brenden Marais as south region retail business consultant. Marais previously held roles at Euro Car Parts (general manager and operations manager over the past six years) and The Parts Alliance (account manager).
First Stop has agreed a new association with synthetic motor oil brand ExxonMobil, which will position its network of independent garages as ‘Mobil 1 workshops’. This agreement will entitle First Stop branches to high profile sales promotions. A dedicated account manager will work with First Stop garages, aiming to help improve customer retention and the generation of new business through brand ambassadorship.
First Stop has acquired the services of a new retail business consultant from the fast fit industry. A former retail business manager, and Blackcircles.com area network manager, Dave Hull will play a key role in the company’s attempts to expand, while also stimulating sales from existing First Stop partners, the network stated.
First Stop’s 76 branches will join a list of female-friendly garages, accident repairers and car dealers when it is accepted onto the Foxy Lady Approved Tyre Services Register. The Register identifies businesses that meet the female drivers club’s quality standards. Each member of the list has signed a Foxy Lady Promise to “never overcharge, patronise or sell women services they don’t need.” The new tyre-based register, “monitored by regular female feedback” like Foxy Lady’s other automotive industry registers, was started to build upon the club’s TyreSafe Online and Social Media Award in 2014, which recognised its work in promoting tyre safety using its Twitter and Facebook pages. The club is also a TyreSafe member.