Tyre hotels “expected to be popular” – ATS-E
ATS Euromaster marked the end of the summer holiday period by opening its network of tyre hotels. The retailer is marketing the idea by suggesting that motorists can check-in their summer tyres for a winter break, while they enjoy the benefits cold weather tyres offer when temperatures drop below seven degrees Celsius. ATS-E states that it expects rooms at the hotels to be popular, given current weather predictions, and the desire not to be caught out for the third winter season running.